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All’s Well That Ends Well
Please read the post below for more information...

All’s Well That Ends Well

Custom Cakes

Between e-mails and phone calls, I converse with at least 15 people each day about Twiggs cakes — many of them multiple times a day.  Speaking (or typing as it were) candidly, it can be a challenge to keep up with all the calls and correspondence in addition to helping with production and the demands of just running a business.  When I’m corresponding with folks over e-mail, I try to be as specific as I can.  Occasionally, however, I slip up and am not specific enough with explaining to someone what they’ll be getting for the price I’m quoting them.  This happened last week.  A woman emailed and said she wanted a 10″ cake for her husband’s birthday and he was a big LA Kings fan.  I wrote back saying we could do an LA Kings logo on top of the cake.  She then wrote back saying he was also an avid deep sea fisherman — particularly of dorados.  I wrote back to say we could do a dorado wearing an LA Kings crown for $75.  She loved the idea.  The problem was I hadn’t specified that this would be a flat 2-D cartoon fish wearing an flat 2-D LA Kings crown.  When I said we’d do a dorado wearing an LA Kings crown, she was expecting a 3-D dorado jumping out of the cake with a crown on it’s head.  We could have done that for about double what I quoted her and I have to accept responsibility for not being perfectly clear what she’d get for $75.  When she showed up to get the cake, she was quite unhappy.  Unfortunately, she came around 5pm when I was off doing a bridal show at the Admiral Kidd and all the other bakers had gone home for the day.  There was really nothing we could have done on a quick turn-around, however.  She was going directly to her husband’s party.  I was bracing myself for an angry call the next day but instead got an e-mail saying “Loved the cake!  Thanks!”  I wrote back to say I’m glad she liked the cake and was sorry about the miscommunication.  She replied that her husband absolutely loved the cake and that was what mattered.  So all’s well that ends well.  But it’s a good reminder to me to be very specific when I’m e-mailing and talking with people.  So here’s the cake.  I’m glad he liked it, because I thought it was very funny.  Click on the image to see a larger picture.

To fill out the post, here are some other fun cakes we did last weekend — a groom’s cake with the Ferrari emblem, a 50th birthday cake for a woman who loves Tinkerbell (we don’t ask, we just take the orders), an upright Domo with a scowling Stretch the Octopus from Toy Story and two cute tiered kid’s cakes — one with four stuffed animals and one with butterflies and flowers.  Click on any image to see a larger version.

    

  

 So that’s it for this week.   Thanks for reading the blog and I vow to be excrutiatingly explicit if you e-mail me about a cake request.  As always, I’m very grateful for how busy we are now.  Thanks for supporting us.

 

 
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