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You Like Us! You Really Like Us!

Wedding Cake

So it’s been a month or so since I’ve made a Twiggs blog update.  Bernie and I have been on an extended vacation and just got back today.  We take the last week of December off and most all of January every year since that’s the slowest time for the bakery and our business in general.  We’re very grateful to have such a strong staff that runs Twiggs for us while we’re gone and gives us such a great break.  But we’re back now, rejuvenated and ready to face 2013!  Fortunately, the country didn’t go off the “fiscal cliff,” so we’re ready for a big year.  In fact, 2013 will probably see an expansion of Twiggs to a 3rd location!  We’re in early discussion now and can’t announce anything yet, but hopefully in a couple of months I’ll be able to talk about a new Twiggs location, which will be home to an expanded bakery and another great breakfast / lunch spot.  We’re just on top of each other right now, so the bakery really needs a new, bigger home.   And breakfast at the Adams Avenue location has gotten so busy, that we could easily use the whole kitchen space for that business.  Time will tell, but I’m optimistic.

In the meantime, we won two awards while I was on vacation!   Twiggs has been selected as having the “Best Wedding Cakes” for San Diego by both “The Knot” and “Wedding Wire” brides for 2013!  Things have changed so much in the 15 years we’ve had Twiggs.  15 years ago, you had to spend a lot of advertising dollars and — to a large degree — you could control your image and reputation.  But these days with the internet, on-line review sites and message boards, you really don’t have to spend a lot of advertising dollars.  And the only way to really “control” your reputation is by doing a great job with every single order, because you never know who’s going to write a review of you.  It almost always surprises me who writes a review.   But we’ve been fortunate to have a string of great revews on The Knot, Wedding Wire, Yelp and a number of other sites.

So,  here’s to us!  And here’s hoping we get a chance to motivate you to write a glowing review in 2013!

 
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